Small Retailers are Going Mobile like Hurricane

It is the consumer trend o mobile shopping that the online retailers are cashing on. The overwhelming use and adoption of smartphones to engage in the buying and spending spree, in spite of the dim global economic condition on the part of the purchasers has made the retailers to go mobile. It is the vast growth opportunities which the retailers must tap so that their online revenue generation increases successfully. This phenomenon of mobile shopping is about offering the buyers a new, fresh and unique shopping experience, highlighting on the convenience of shopping while a shopper is on the go or relaxing on the couch or strolling in his garden!

Retailers Not Willing to Miss out on the Mobile Opportunity

Some of the crucial facts making the retailers to go mobile are cataloged under:

• Consumers are in a mood to shop online and with the sustained inclination to go for mobile shopping, potential buyers are expected to spend £87 billion in 2013
• The trend that is catching the fancy of the online buyers is mCommerce and it is here to stay! The growth in the last 12 months of mobile commerce has been phenomenal
• Smartphone users are getting glued to the internet on their smartphones and spending more via mobile shopping
• Another revelation is PayPal whose mobile payment figures were colossal standing at $14 billion in 2012, showed a sharp and overwhelming rise from 2011

Things to Consider for a Mobile-Optimized Site

The online retailers need to do without the bane of content or product information getting illegible, compromised or cropped when viewing a website from a smartphone or a host of mobile devices. When optimizing a site for the high-end smartphones and a host of other devices it is important to check out:

• Whether a site is capped with a higher readability quotient on a small screen
• How smoothly a site can be navigated in touchscreen devices
• How a customer can easily use checkout system and make the payment in smartphones
• When using handheld devices will the customers be directed automatically to the mobile site
• Will the mobile site be capable of performing when the mobile signals will be low

It is high time that the retailers act on time and identify the business signals that mobile commerce is spreading. The top search engine like Google has pronounced that nearly 20% of the traffic comes from  the mobile devices, so having a mobile website is the need of the hour to relish the business juice that the ever-increasing number of mobile shoppers can give. Another amazing revelation that is doing the rounds is that by 2016, 3 billion people will be hooked to the internet and out of which 80% will be accessing the net from a mobile device. If you are vying for adequate exposure of your brand across global channels, bank on ChannelSale multi channel ecommerce platform.