Pinterest Enabling Consumers Discover Walmart Products Faster

The social media landscape is constantly on a changing mode and it is the rolling out the product pins by Pinterest, which is making the e-shoppers go crazy. The online shoppers who pin in the network can make the pre-purchasing spree more endearing. Via the pinning act, where the shoppers can get the products and information about the prices, online buying becomes a much easier process. With the growing demand of the visual medium that is Pinterest, where users have the right to make the specifically themed boards more stunning, the pins are like the organizational tools.

The Excitement of Discovery Shopping

The realm of online shopping is getting noisy and busier with the showrooming trend, with the rolling out of the price data tools by the retailers, the concept of crowdsourcing in terms of the delivery of the products - things have been going like a storm. Now this feature of product pins that Pinterest has come up with brings to the forefront, the concept of discovery shopping.

It is an established fact that the highest concern of the e-commerce merchants began with the search queries that the online buyers would use when they are in the hunt for the plethora of products. In the face of fierce competition, even the top guns in the retail domain want to make the stream of customers flocking to their website, wider. Now it is also the exhibition of the power of the crowd of the web, who are helping shoppers to find the products of their choice. Walmart seems to have started benefitting a lot and it is Robert Yau, the director of product management of Walmart’s e-commerce technology and research arm, who has come up with some delightful inputs. It is the opinion of the customers like how Pinterest helped them to find their choicest products that are offered by Walmart at the best prices.

Walmart’s New Website Design for Tapping Social Media Potential

With the indomitable growth of social media, the retailers- be it the established ones or the ones wishing to make a mark and revamp their sales growth are all willing to tap the potential of social media. Walmart is no longer in the planning phase but has gone for revamping its site design, to make it appealing to the e-buyers. The “trending now” section in the new design of the site offers a glimpse of how Walmart is connecting to the e-shoppers with the lure of social media and how it is benefitting the smart online buyers. Clicking the trending tab, an interested buyer gets the dynamic snapshots of the Walmart products that are currently on higher demand and are regarded as the perceived trend based on Pinterest pins.

Pinterest helping out E-Commerce Retailers

Pinterst is in a mission to make the pins more useful for the e-retailers and the online buyers. It has plans of coming up with more category-specific pins. It is getting into business association with the top retailers, like for instance, Netflix, that has made Pinterest to come up with movie pins containing the cast information, ratings and crucial facts from films pinned from Netflix.  Pinterest has been delivering quite a lot in the sphere of online business. In terms of ensuring steady traffic to the sites of the e-commerce web merchants, Pinterest has been playing quite a crucial role. It is visual appeal of the medium which has made it to climb high in the popularity list among the social networking channels. The average order values for shoppers from Pinterest stands tall at $80.54, which is more than Facebook, which is $71.26, followed by Twitter with $70.17.