Amazon with its stellar reputation always love to stay ahead in the competition, making tongues wagging with its commendable deeds. There is good news for the avid readers who have a realm of their own in the world of books. Amazon has acquired the notable book recommendation site, Goodreads. It is the overwhelming members of Goodreads, stated to be 16 million who have capped the site with over 23 million reviews. Amazon has kept under wraps the amount that it had to shell out to acquire Goodreads.
It is the Zeal to offer Innovative Reading Experience
Amazon and Goodreads connect at one point, that is, reinventing the reader's mode of relishing books. The process of discovery of the books that the fervid readers look for and the discussions, recommendations help the reading enthusiasts to pick up the best books. The emphasis is on the composite reviews that Goodreads offer which would be integrated with Amazon Kindle e-book reader. With Kindle, Amazon is on a mission to satiate the readers spread all across the globe. The plethora of good books belted out by credible authors need to reach out to the target audience segment so that the books not only get the required visibility, but their sales count should also catapult to a higher number.
Reader and Authors have Reasons to Rejoice
Goodreads, the book recommendation site was founded by its CEO, Otis Chandler and his wife Elizabeth in January, 2007. The deadly combination of Goodreads, Amazon, Kindle will offer the readers a new direction that will play on their impulse, making them to take the right buying or reading decision in the realm of books. Whether it is the favoritism for the print or the digital content, the readers can have a big smile on their faces as they can soak in a lot about books with the discussions and reviews posted on Goodreads about the different creative inputs of the literary outputs.
Amazon Getting Empowered
Amazon has played a masterstroke after analyzing the market situation and it is more equipped to face the top names in the book publishing arena, like Penguin, Simon & Schuster, Hachette and the like. The three major publishers are also thinking on the same lines and in February, Bookish.com has come into existence where people can offer their recommendations. The stiff nature of competition among the book publishers and Amazon, has made them to cross roads in terms of the discounts offered on the best sellers. However, now Amazon Publishing has it own book imprints and it is all set to give a tough competition to the established publishers.
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