Google Shopping Vs Amazon Product Ads

There is no denying the fact that the comparison search engines are becoming the hot favorites of the e-buyers and the e-sellers. The online retailers are always willing to let their vast array of product to reach out to the target market segment, so that their sales figure go up.  The buyers, on the other hand, always engage in a comparative study of the product prices before using their spending power. Google Shopping, which is a paid listing service that the e-sellers can avail, was one of the masterstrokes that Google played in the fourth quarter of 2012. Like the Android Vs Apple debate, Google Shopping versus Amazon Product Ads is also heating up.

Why Google Shopping receive a steady thumbs-up?

Google resonates in cyberspace and there are no two ways about it. If it is about empowering the retailers, Google does it the best via the comparison shopping campaigns. Google offers a higher level of flexibility with its Ad Groups, where Amazon falters a bit as bids can be increased via the price bucket on the category level. Amazon is also a grand name to reckon with and it has been successful in winning the curiosity and the interest of the e-sellers, locking them at a flat cost per sale. Then again for tracking Amazon Product Ads, there is a need for the inclusion of the third-party tracking pixel and in most of the cases it is Google Analytics.

Amazon Product Ads win hands down in terms of Quality Traffic

Amazon is a trusted and one of the top revered names in America and it is its stellar reputation which can help in its organic growth.  The e-sellers hanker for higher conversion rate and it is only quality traffic which can chip in with its role for higher conversion. Amazon Product Ads pull a steady flow of quality traffic which can offer a boost to the business of the web merchants.  Amazon can easily work on effective tracking strategies and for equipping the merchants with a wide range of bidding tools by going for judicious investments.

It’s like a comparison between the two best names as CSEs

It should be the dream as well as one of the chief marketing objectives for the web merchants to get listed in Google Shopping and Amazon Product Ads. Though Google has made it a pricey affair for the online merchants to get listed in Google Shopping after it changed from a free model called the Google Product Search, Google Shopping definitely provides higher online mileage, paving more definitive ways of conversion.

It is quality of traffic that the two CSEs gets is class apart and it can enable the businesses of the web merchants to get that edge.  In the marketing portfolio of the e-retailers, these two names have been found dazzling with their worth and productivity.  Amazon is a lacking a bit in the way it is deprived of the refined merchant tools, but it is the bankable name which makes the sellers to list in Amazon for availing higher shopper traffic and generate higher level of conversion.

Both Google Shopping and Amazon Products stand in a covetable position in the e-commerce market. The e-sellers need to leverage the potential of both these CSEs, for adding more value to their business.  You, as an online seller, cannot choose one over the other, but engaging in both the campaigns can let your business to receive an organic growth. In the face of fierce competition, where exposure is the key, it is crucial to use the different trusted e-commerce platforms.