To what end
do you spend?
You have entered into the big and bold space of
selling your products online. You have fed your product catalogues, individual
brand feeds and prices across different comparison shopping engines with the
anticipation that they will lead the potential buyer to your website.
You are also working on a budget across these multiple
shopping engines and you have allocated different spends for each product or
category, on the basis of their perceived popularity, demand patterns and
profitability.
Yet, your returns are not as exciting as you first
thought. What do you do now?
Check out these strategies to improve your return on
investments.
Feed Management
Management
of spend for customer engagement and visibility
If you are setting up feeds and campaigns on individual
comparison shopping engines, you are missing the automation boat. Individual
feeds, and multiple campaigns will be very cumbersome and time consuming to
manage efficiently because they require repeated efforts, collation of data
from each channel and then assimilation of data so that you can analyze your
spends and its results. It makes sense to use a platform where you can upload
your product feed, descriptions and prices as well as offers at one shot across
different Comparison Shopping Engines and also sending them your latest updated products feeds in an automated way. This saves time, labor and standardizes
your feeds to ensure that there are no errors of commission or omission. You
can use the ChannelSale platform for exactly the same purpose.
Once you have set up your feed management on ChannelSale platform, you have begun the first step to support your
business analytics and get real-time actionable data on the impact of your
campaigns.
Get a
ringside 3600 view of the campaign statistics
CSE(Comparison Shopping Engine) management platform
ChannelSale will give you overall statistics on your performance – which
channel is performing – at what level, the returns per category or per product
etc.
ChannelSale.com offers you a powerful analytical tool
called Calculus Reports which at the click of a button will generate and
analyze your sales traction across all Comparison Shopping Engines to which
that you have deployed your feed.
Receive
actionable notification about product feed issues
You will get actionable and instant reports about any
problems with your feed in individual Comparison Shopping Engines, enabling you
to fix the issue without delay. An anomaly in your feed reduces your visibility
in the CSE and subsequently will impact your performance.
Prevent
expensive Inventory stockouts
Visibility without inventory is wasted efforts. It is
akin to spending good money advertising a product and generating demand when
you do not have the stock to sell. Keeping track of inventory is a tedious
process when you are handling a bunch of individual CSE’s. Using the ChannelSale platform will ensure that your inventory is always available across
different channels as you get real-time information on stock depletion – thus
stopping stockouts.
View
Channel wise traction reports
Monitor your performance by viewing traction reports
on individual Channels or product categories. This will help you know which
channels are performing, what is the Return on Investment on each channel, and
how you need to tweak allocation of campaign funds to maximize the returns on
your investment.
Feed
Optimization
Most mature e tailers will have a success threshold
when it comes to deploying feeds across different Comparison Shopping
Engines. Keep tabs on the success on the
basis of ad spend, revenue and margin for individual channels. ChannelSale Feed
Management and Optimization is one of the best ways to ensure that your
campaigns across different Comparison Shopping Engines are adhering to your threshold of performance.
Tweak
product mapping on the fly –
With ChannelSale, you can tweak your product mapping
on the fly either individually or in batches. This improves your flexibility
and reduces your lead time when you are dealing with multiple product
categories and Comparison Shopping Engines .
Calculus
Reports
Be on top of your marketing campaigns across
Comparison Shopping Engines with ChannelSale Calculus Reports. These reports are well presented with
graphical renditions that help you analyze performance across channels at one
shot. It will deliver insights on consumer behavior and enable you to tweak
your campaigns to maximize the returns. Compare the percentage wise conversion
and traction across different Comparison Shopping Engines and discover which channel is contributing
what to your revenue kitty. You can also view performance across different time
frames and across different Comparison Shopping Engines.
DIY or
Managed services?
Now the moot question is should you do all this
yourself – or inhouse or delegate this entire marketing and promotional
activity to a Managed Service provider? That is a call that every individual e
tailer will have to take. The ChannelSale Managed Service offers you a one stop
shop that will efficiently manage your campaign's across multiple sites and
ensure high profitability without charging you an arm and a leg.
Comparison Shopping Engines often change their data
feed algorithm and this has an immediate impact on your visibility and
conversions. ChannelSale keeps track of these changes and ensure that you benefit from
the latest merchandising opportunities thrown up by different channels and keeps up with trends and ensure consistent visibility of your products.
Our approach to ensuring high visibility and
effectiveness of your feeds to Comparison Shopping Engines are built around:
o
Opportunity Identification
o
Program Enhancement
o
Data Collection
o
Profitability Management
These are some of the success strategies you need to
deploy when conducting your marketing and promotional campaign across different
Comparison Shopping Engines.
To know
more or explore the possibilities that ChannelSale Offers you, do call us for a demo now.
ChannelSale is your passport to accelerated online sales and revenues.
Log on to www.channelsale.com
Talk to us today on 1-866-709-9495
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